GROUP ASSIGNMENT (40%) – SDG-THEMED ABSTRACT MOTION GRAPHICS

 

Empowering UUM Students with 

Youth Speak Forum

1.0 Project Plan

In this group assignment, we are tasked with creating a motion graphic for an educational SDG campaign. Rather than simply presenting the information, we took a more engaging approach by promoting SDG 8 through an interactive campaign. The campaign we have chosen is the Youth Speak Forum, an event proposed by AIESEC. This event allows viewers to learn about SDG 8 and actively contribute in real-time, making the campaign more practical and engaging compared to traditional educational videos. The project, titled Youth Speak Forum: Empowering UUM Students for Decent Work Opportunities, focuses on enhancing the employability of final-year UUM students by addressing the internal challenges they face when entering the job market. The initiative tackles issues such as inadequate resume writing, poor communication skills, and limited interview preparation, aligning with SDG 8—Decent Work and Economic Growth. By addressing these issues, the project aims to improve the employability of fresh graduates, giving them the tools they need to succeed in securing decent work.

1.1 SDG Focus: SDG 8: Decent Work and Economic Growth

• Relevant SDG Targets:

• Target 8.6: By 2020, substantially reduce the proportion of youth not in employment, education, or training.

• Target 8.5: Achieve full and productive employment and decent work for all, including young people.

The project aims to support UUM students in their transition from academic life to the workforce, reducing youth unemployment and fostering economic growth by enhancing their skill sets. The reason we proposed to focus on SDG 8 is that we found fresh graduates in Malaysia often encounter internal challenges that hinder their employment prospects. Based on recent research, three primary issues were identified:

1. Inadequate Resume Writing Skills
   Many graduates struggle to craft effective resumes that highlight their skills and experiences, leading to missed job opportunities. JobStreet emphasises the importance of resume writing skills, noting that most fresh graduates are not equipped to craft a decent resume (JobStreet).

2. Poor Communication Skills
   Effective communication is crucial in the workplace, yet some graduates lack proficiency, particularly in English, which affects their employability. Studies show that the lack of employability skills, especially communication skills, causes graduates to struggle to meet work demands and professional expectations (Academia).

3. Limited Interview Preparation
   Graduates often attend interviews without adequate preparation, which results in poor performance during the selection process. JobStreet advises that first-time interviewees should conduct research and prepare thoroughly to avoid appearing unprepared before interviewers (JobStreet).

Addressing these internal factors through targeted training and self-improvement can significantly enhance the employability of fresh graduates in Malaysia, which is why focusing on SDG 8 is essential for promoting decent work and economic growth.

1.2 Project Objectives

1. Enhance employability by addressing key challenges faced by UUM students nearing graduation.
2. Offer skill development workshops that focus on resume writing, communication, and interview preparation.
3. Provide continuous support through peer and mentor networks.
4. Use social media platforms to engage and raise awareness about employability challenges and opportunities.

1.3 Target Group

• Primary Audience: UUM students (Semesters 6/7) who are nearing graduation and preparing to enter the workforce.

• Secondary Audience: alumni and mentors who can provide guidance and support to students.

1.4 Team Roles and Responsibilities

Jolin – Storyboard Artist & Scene 1-4 Graphic Designer/Animator

• Storyboard Responsibilities:

• Create detailed storyboards for all scenes, outlining visuals and transitions.

• Ensure the storyboard aligns with the narrative, SDG focus, and team objectives.

• Scene-Specific Responsibilities (Scene 1-4):

• Design and animate graphics for scenes 1-4, including characters, environments, and props.

• Ensure animation transitions smoothly into subsequent scenes.

Benita – Audio Designer & Scriptwriter

• Scriptwriting Responsibilities:

• Develop the project script, including narration, dialogue, and audio cues.

• Collaborate with Jolin and the Animator to ensure the script complements the visuals.

• Audio Design Responsibilities:

• Source or create sound effects, background music, and voiceovers to enhance the storytelling.

• Integrate and synchronize audio with the animations in all scenes.

• Work closely with team members to refine the audio experience for viewers.

Izzrin – Graphic Designer & Scene 5-7 Animator

• Scene-Specific Responsibilities (Scene 5-7):

• Design visuals for scenes 5-7, including characters, props, and environments.

• Animate scenes 5-7, ensuring alignment with the storyboard and consistent art style.

• Coordinate with the team to ensure smooth transitions between scenes.

Azwani – Scene 8-12 Graphic Designer/Animator & Animation Advisor

• Developing the concept

• Scene-Specific Responsibilities (Scene 8-12):

• Design and animate visuals for scenes 8-12, focusing on characters, props, and environments.

• Animation Advisor Role:

• Review animations for scenes 1-7, providing constructive feedback to Jolin and the Graphic Designer.

• Ensure consistency in animation quality and style across all scenes.

This structure balances creative input and technical expertise, ensuring a cohesive project that effectively communicates its goals.

1.5 Activities and Timeline

Week 1: Research, Concept Development, and Task Assignment

• Research SDG 8 and Youth Speak Forum to establish the core message.

• Finalize the concept and theme for the motion graphic.

• Assign roles and responsibilities to team members.

• Benita: Begin drafting the script.

Week 2: Scriptwriting and Storyboarding

• Benita: Complete the script.

• Jolin: Create the storyboard for scenes 1–4.

• Izzrin: Develop the storyboard for scenes 5–7.

• Azwani: Create the storyboard for scenes 8–12 and advise on scene flow.

Week 3: Graphic Design and Asset Creation

• Jolin: Design assets for scenes 1–4.

• Izzrin: Develop visual elements for scenes 5–7.

• Azwani: Design assets for scenes 8–12 and ensure consistency across all visuals.

• Benita: Source background music, and sound effects, and finalize voiceovers.

Week 4: Animation Production

• Jolin: Animate scenes 1–4.

• Izzrin: Animate scenes 5–7.

• Azwani: Animate scenes 8–12 and provide feedback on other animations.

Week 5: Integration, Review, Finalization and Presentation

• Combine all animated scenes into a cohesive motion graphic.

• Conduct a team review for revisions and improvements.

• Finalize and export the completed motion graphic.

• Presentation

1.6 Expected Outcome

The expected outcome of this project is to effectively raise awareness about SDG 8—Decent Work and Economic Growth—while actively engaging UUM students in the process. By addressing the internal challenges fresh graduates face, such as inadequate resume writing, poor communication skills, and limited interview preparation, the campaign aims to equip them with the necessary tools and skills to improve their employability. The Youth Speak Forum will serve as an interactive platform where students gain insights and actively contribute by engaging in activities and learning experiences. Ultimately, this initiative is expected to increase students' confidence and competence in securing decent work opportunities while contributing to a larger effort to enhance employment prospects for fresh graduates in Malaysia.

2.0 Storyboard or Animatic

In this phase there are several key deliverables that we need to work on:

2.1 Concepts

Title: Empowering Fresh Graduates for Decent Work and Economic Growth (SDG 8) 

1. Introduction 

• What is SDG 8?  

• Connection to fresh graduate 

2. Three primary Challenges 

 (a) Inadequate Resume Writing Skills

 • Concept:

Many graduates struggle to create resumes that effectively showcase their skills, achievements, and potential.

 • Visual Example:

Compare a generic, cluttered resume with a well-structured, professional resume to demonstrate the difference.

(b) Poor Communication Skills

 • Concept:

Effective communication is essential for collaboration, problem-solving, and leadership in the workplace. Graduates often lack confidence or clarity when expressing ideas.

 • Visual Example:

Show a candidate struggling in a team discussion versus one who communicates ideas clearly and confidently.

(c) Limited Interview Preparation

 • Concept:

Graduates often face interviews unprepared, leading to missed opportunities despite their qualifications.

 • Visual Example:

Illustrate a candidate stumbling over questions versus one who confidently answers with practised responses.

3. Solutions to Overcome These Challenges

• Training Programs:

Introduce workshops or online resources on resume writing, communication, and interview skills.

 • Career Coaching:

Suggest mentorship or mock interview sessions to build confidence and readiness.

 • Personal Development:

Encourage continuous self-improvement through learning platforms and practical experiences.

4.  Call to Action

 • For Graduates:

Invest time in self-improvement and seek guidance to overcome internal barriers.

5. Conclude 

• With our tagline “Breaking barriers, creating opportunities

2.2 Moodboard

2.3 Style Frame

2.4 Script

Script for 60-second Motion Graphic Video

[Scene 1: Introduction to SDG 8]
Voiceover:
"Did you know Sustainable Development Goal 8 promotes decent work and economic growth?"

[Scene 2: Explaining SDG 8]

Voiceover:
"SDG 8 is all about ensuring economic progress that benefits everyone, providing fair opportunities for decent work, and fostering inclusive and sustainable growth for communities worldwide."

[Transition Scene]
Voiceover:
"For fresh graduates, this means unlocking opportunities to thrive in their careers. But many face barriers that hold them back."

[Segment 1: Resume Writing Challenge]
Voiceover:
"One of these barriers is inadequate resume writing skills. Many graduates struggle to create resumes that truly showcase their potential."

[Segment 2: Communication Skills Challenge]
Voiceover:
"Another challenge is poor communication skills. Confidence and clarity are essential for teamwork and leadership, yet often feel out of reach."

[Segment 3: Interview Preparation Challenge]
Voiceover:
"And then there’s limited interview preparation. Nervousness and lack of practice can turn opportunities into setbacks."

[Transition Scene]
Voiceover:
"Don’t worry"

[Solution Segment: Overcoming Challenges]
Voiceover:
"But there are ways to break these barriers. Youth Speak Forum: A training program can teach you to craft compelling resumes, improve communication, and ace interviews."

Training Programs:

• Graduates attending workshops or viewing online resources on resume writing, communication, and interview skills.

• Text Overlay: "Training Programs: Workshops and online resources for key career skills."

Career Coaching:

• A mentor guiding a graduate through a mock interview in a one-on-one session.

• Text Overlay: "Career Coaching: Mentorship and mock interviews for confidence and readiness."

Personal Development:

• A graduate using a laptop to access a learning platform and practising public speaking in front of a mirror.

• Text Overlay: "Personal Development: Continuous learning through platforms and practical experiences."

[Closing Scene]
Voiceover:
"So, what’s next? Invest in yourself. Break through the barriers. Create your opportunities. Join us now!"

2.5 Sound (music, narration, SFX)

Motivational and Uplifting Tracks

1. "Inspiring Corporate"
   
   

• Features a light piano, soft strings, and uplifting beats.

• Creates a professional and motivational tone.

• Suitable for showcasing progress and opportunities.

2. "Breaking Limits"
   
   

• An upbeat track with a driving rhythm and dynamic energy.

• Perfect for moments highlighting challenges and solutions.

3. "Dream Big"
   
   

• A cinematic, inspirational piece with a build-up from calm to energetic.

• Ideal for emphasizing personal growth and potential.

Modern and Youthful Tracks

4. "Bright Future"
   
   

• Features electronic beats with a cheerful and modern vibe.

• Resonates with younger audiences and aligns with career aspirations.

5. "Creative Momentum"
   
   

• A funky, fresh track with light synths and rhythmic claps.

• Perfect for scenes showcasing innovation and learning.

Energetic and Empowering Tracks

6. "Step Up"
   
   

• Combines energetic guitars and upbeat percussion.

• Ideal for scenes that demonstrate breaking barriers.

7. "Victory is Ours"
   
   

• A powerful, triumphant track with bold orchestral elements.

• Best for the closing scene with the tagline.

Platforms: Artlist, Epidemic Sound, or AudioJungle 

2.6 Storyboards for 60-second Motion Graphic Video

Scene 1: Introduction to SDG 8 

• Visual: A plain white or gradient background. The SDG 8 square logo starts as a small square offscreen. It rolls into the centre of the screen in a smooth, dynamic motion. Once it reaches the centre, it pops up slightly with a subtle bounce effect, giving it a lively feel with its tagline: "Promoting Decent Work and Economic Growth."

• Text Overlay: “What is SDG 8?”

• Voiceover: "Did you know that Sustainable Development Goal 8 focuses on promoting decent work and economic growth?"

• BGM: Light and inspirational music starts.

Scene 2: Explaining SDG 8

• Visual:

• The background transitions to a vibrant collage of images (workers in various fields, bustling cities, small businesses, and clean factories).

• An infographic-style animation appears, highlighting key aspects of SDG 8:

• 1st Slide: "Decent Work" with an icon of people working collaboratively.

• 2nd Slide: "Sustainable Economic Growth" with a rising graph and dollar signs.

• 3rd Slide: "Opportunities for All" with a diverse group of individuals holding hands.

• Text Overlay (for each slide):

• "Creating jobs with dignity and equality."

• "Fostering growth while protecting the planet."

• "Empowering people to thrive."

• Voiceover: "SDG 8 is all about ensuring economic progress that benefits everyone, providing fair opportunities for decent work, and fostering inclusive and sustainable growth for communities worldwide."

Scene 3: Connection to Fresh Graduates 

• Visual: A fresh graduate holding a diploma stands at a crossroads. One sign points to "Opportunities," and the other to "Challenges."

• Text Overlay: “Unlocking opportunities for fresh graduates.”

• Voiceover: "For fresh graduates, this means unlocking opportunities to thrive in their careers. But many face barriers that hold them back."

• BGM: The tempo builds slightly, signalling tension.

Scene 4: Challenge 1 – Resume Writing 

• Visual: A split screen shows:

• Left side: A cluttered, generic resume with unclear formatting.

• Right side: A polished, professional resume with a clean layout.

• Text Overlay: “Inadequate Resume Writing Skills.”

• Voiceover: "One of these barriers is inadequate resume writing skills. Many graduates struggle to create resumes that truly showcase their potential."

Scene 5: Challenge 2 – Communication Skills 

• Visual:

• Left side: A graduate talking without his colleagues understanding what was being said

• Right side: A graduate nervously speaks in front of a crowd.

• Text Overlay: “Poor Communication Skills.”

• Voiceover: "Another challenge is poor communication skills. Confidence and clarity are essential for teamwork and leadership, yet often feel out of re. ach

Scene 6: Challenge 3 – Interview Preparation 

• Visual:

• Left side: A nervous candidate stumbling over interview questions.

• Right side: A candidate feels they don't have enough time to prepare for an interview.

• Text Overlay: “Limited Interview Preparation.”

• Voiceover: "And then there’s limited interview preparation. Nervousness and lack of practice can turn opportunities into setbacks."

Scene 7: Dont Worry (Text motion) 

Scene 8: Solutions to Overcome Challenges 

• Visual: A classroom or workshop setting with graduates learning resume writing, practising interviews, and engaging in communication exercises.

• Text Overlay: “Solutions: Training Programs, Coaching, and Personal Development.”

• Voiceover: "But there are ways to break these barriers. Training programs, career coaching, and personal development lead to success."

Scene 9: Training Programs:  

• Graduates attending workshops or viewing online resources on resume writing, communication, and interview skills.

• Text Overlay: "Training Programs: Workshops and online resources for key career skills."

Scene 10: Career Coaching: 

• A mentor guiding a graduate through a mock interview in a one-on-one session.

• Text Overlay: "Career Coaching: Mentorship and mock interviews for confidence and readiness."

Scene 11: Personal Development: 

• A graduate using a laptop to access a learning platform and practising public speaking in front of a mirror.

• Text Overlay: "Personal Development: Continuous learning through platforms and practical experiences."

Scene 12: Breaking Barriers 

• Visual: Graduates break through a brick wall labelled “Barriers” and enter a vibrant, opportunity-filled world.

• Text Overlay: “Invest in Yourself!”

• Voiceover: "So, what’s next? Invest in yourself. Break through the barriers. Create your opportunities. Let’s start your journey today"

• BGM: Music swells to an energetic climax.

3.0 Technical Progress

3.1 Scene 1: Opening Scene

Scene 1 in Adobe After Effect

To begin, select a vibrant blue colour, such as #0177D3, as the background for the motion graphic. This colour aligns with the official branding of SDG 8 and helps create a visually appealing canvas. For added depth, you may incorporate a gradient effect to make the background dynamic and engaging. Next, design the slot machine’s frame using the Ellipse Tool and Rectangle Tool in Adobe After Effects. The Ellipse Tool can be utilized to create circular elements, such as buttons or dials on the sides, while the Rectangle Tool is ideal for crafting the main boxes that house the spinning reels. Adjust the layers carefully to ensure the frame looks polished and cohesive.

Once the frame is ready, download the official SDG logos, including SDG 8, from the United Nations website to maintain authenticity. Insert the logos into the designated compartments of the slot machine, resizing them as needed to fit neatly within the slots. To create a seamless spinning effect, apply the Motion Tile effect by navigating to Effects & Presets > Motion Tile. Adjust the Output Width and Height to fit the composition and enable the "Mirror Edges" option to remove any visible seams, ensuring the animation flows smoothly.

To control the spin and emphasize the final reveal, use keyframes to slow down the spinning motion at the desired point. Open the Graph Editor to create a smooth deceleration curve, which gives the stopping effect a natural and realistic feel. Conclude the animation by halting the spin on the SDG 8 logo, highlighting it as the final focus of the slot machine sequence.

Scene 1 in Canva

After completing the slot machine animation in Adobe After Effects, I transitioned to Canva for typography and additional design elements. In Canva, we first inserted the title "Sustainable Development Goals" alongside a suitable image representing the SDGs, ensuring the image’s background was removed for a clean and professional look. This visual serves as a seamless continuation of the motion graphic while reinforcing the theme.

Next, we added the title for SDG 8, Decent Work and Economic Growth, using bold typography in a striking red colour to emphasize its importance and align with SDG 8's branding. The red text contrasts effectively against the blue background, creating visual harmony and drawing attention to the title. The use of Canvas design tools ensured the typography and layout were both cohesive and visually appealing, complementing the animation's dynamic introduction.

3.2 Scene 2: What is SDG 8?

Scene 2

The second scene opens with the same background as the first scene to maintain visual consistency. The background retains the vibrant, professional design, aligned with the theme of growth, opportunity, and SDG 8.

The title at the top of the screen is represented as an image of the Sustainable Development Goals logo, sourced from the official website, with its background removed for seamless integration into the scene. This logo is displayed at the centre, establishing the connection to the SDGs.

On the left side, the SDG 8 logo is displayed, subtly animated with a glowing or pulsing effect to capture attention. This emphasizes the theme of Decent Work and Economic Growth.

On the right side, the question “What is SDG 8?” appears dynamically, using a pop-up animation to engage the audience. The text could fade in or bounce for added emphasis, and a light sound effect could enhance the visual impact.

This scene will seamlessly follow the first, with consistent visuals and an inviting, curiosity-driven approach to SDG 8.

3.3 Scene 3,4,5: Description of SDG 8

Scene 3,4,5 in Canva

For scenes 3, 4, and 5, the background and title should remain the same as in the previous scenes to ensure visual consistency. The background will continue to feature the vibrant collage of images representing workers, bustling cities, small businesses, and clean factories, transitioning smoothly between them. The title, Sustainable Development Goals, will be displayed as an image (from the official website, with the background removed), ensuring the title remains consistent across all scenes.

In each scene, an infographic-style animation will highlight key aspects of SDG 8, such as "Decent Work," "Sustainable Economic Growth," and "Opportunities for All." The text and accompanying icons will appear dynamically, using smooth transitions like fade-ins, slide-ins, or zoom effects. Text overlays will include impactful phrases such as "Creating jobs with dignity and equality," "Fostering growth while protecting the planet," and "Empowering people to thrive." The motion graphics, created using the Canvas LottieFiles extension, will animate relevant icons like people working collaboratively, rising graphs, or individuals holding hands, reinforcing the message visually. The typography should be bold and easy to read, with each text animation flowing seamlessly with the motion graphics, ensuring a coherent and engaging presentation.

3.4 Scene 6: Connection to Fresh Graduates 

Scene 6 in Canva

For Scene 6, start by selecting a background image of a crossroads, symbolizing two paths — one leading to "Opportunities" and the other to "Challenges." We search for such an image on Pinterest and upload it to Canva, setting it as the background for the scene. Once the background is in place, add the text "Opportunities" on the path leading to success, using a bold and clear font. Similarly, place the word "Challenges" on the other path, maintaining the same font style and size for visual consistency. Next, find an image of a fresh graduate holding a diploma from Pinterest, ideally one with a transparent background, and upload it to Canva. Position the graduates in the centre of the crossroads, ensuring they are balanced within the frame to create a focal point. For the text overlay, add the phrase "Unlocking opportunities for fresh graduates" at the bottom of the scene. Choose a bold, easy-to-read font for the text and apply a white fade-in effect so the text appears smoothly on the screen. For animation, use Canva's features to animate the text with a fade-in effect, timed to appear as the graduate image also fades in or pops into view. This creates a dynamic and engaging visual that emphasizes the graduate's journey toward seizing opportunities.

3.5 Scene 7 - Inadequate Resuming Writing Skill

In Scene 7, I used Canva to create a visually engaging composition with a yellow background to grab attention and convey a positive tone. On the left side of the split screen, I added a cartoon-style image of a cluttered resume sourced from Pinterest, to highlight common resume mistakes. For the right side, I included an image of a person being hired. This split-screen design effectively contrasts strong resume-writing practices. To reinforce the message, I added the text overlay "Inadequate Resume Writing Skills," ensuring it stands out and aligns with the visual elements. This design helps emphasize the importance of creating resumes that truly showcase one’s potential.

3.6 Scene 8 - Communication Skills 

For scene 8, I found the background of the workplace at Google and pasted it into Canva. Then, I put some elements such as 2 men talking to each other and a girl who is scared to talk in front of people as a main element that shows our storyline about "poor communication skills'. Then, I put additional elements like question symbols, sweat, shaking lines, chat circles and messy lines and then animated all of it. After that, I make a transition to typography "Poor communication Skills?' as the ending.

3.7 Scene 9 -  Interview Preparation

The same goes for scene 9, I put the same background in scene 9 in this scene. Then, I put the element that suits this storyline which is "Limited Interview preparation" such as a man struggling to study for the interview but still not having enough time which leads him to not answer the interview well in front of the interviewer. I also put some additional elements such as a watch, X symbols, and face symbols and animated all of them. Then, it follows with the transition of typography "Limited Interview Preparation?" for the ending.

3.8 Scene 10

In this scene, I began by selecting a suitable background image from Pinterest that complemented them. After importing the background into Canva, I added the text "DON’T WORRY" using the Aerospace Bold font an to enhance visibility and depth, I applied a shadow effect, making the text stand out against the background.  Next, I duplicated the text multiple times and carefully aligned each copy to fill the entire screen, ensuring a structured layout. After finalizing the text arrangement, I applied the Burst animation, which introduces the text with an energetic motion.  

3.9 Scene 11

To design this scene, I first added a text overlay with the phrase "YOUTH SPEAK FORUM" using Canva’s Aerospace Bold font. To enhance its visual impact, I applied the Burst animation, making the text appear dynamically on the screen.  Next, I incorporated various design elements from Canva like frames to embed a video and an illustrated boy on the left side. To add movement and make the design more interactive, I manually created a custom animation for the boy. This involved adjusting the movement path, speed, and effects, ensuring that the character moved naturally within the scene.  

3.10 Scene 12,13,14

For scenes 12, 13, and 14, I used the same design layout for consistency, with the only difference being the videos, which were recordings from the forum activities.  I started with a clear blue background to maintain a clean and professional look. Then, I selected a designed frame from Canva and placed it at the centre of the design, ensuring proper alignment for embedding the video. To enhance the visual appeal, I added various Canva elements and carefully arranged them around the frame. I manually positioned them along the edges and background to avoid a cluttered appearance. To maintain a neat composition, I placed these elements in the back layer of the frame, ensuring the video remained the focal point.  Finally, I added a text overlay to explain the key activities in each scene. I used the League Spartan font and applied the Ascend animation, making the text appear smoothly. 

3.11 Scene 15

For the last scene of the video, I used the same background as Scene 10 to maintain visual consistency, especially since this scene focuses on typography motion. Next, I added the text with different font styles. For the phrase "What are you", I creatively selected individual letter elements for each key letter, such as W, A, and T, to give a unique. This approach added variety and made the typography more visually interesting. For "waiting for", I used the Bright Sight font and applied the Bounce animation, making the text appear energetic. Next, for the phrase "Let’s invest yourself", I applied the Typewriter animation, creating a smooth and engaging text effect that mimicked real-time typing.  Finally, to encourage audience participation, I added a "Register Now" element from Canva, ensuring it stood out as a clear call to action. This final touch effectively invited viewers to take action and engage with the message of the video.

3.12 Audio

For the audio, we have decided to incorporate background music, sound effects, and voiceover. The background music and sound effects were taken from Pixabay, and the voiceover was done by one of our groupmates, Benita.

Background Music:

We decided to go for an upbeat and motivational-themed background music. Upon searching for them in Pixabay, we decided on these three options.

BGM taken from Pixabay

BGM taken from Pixabay

BGM taken from Pixabay

Each of these audios was made as background music to choose the one that fit our video the most. Finally, we came to a decision and chose “Upbeat & Uplifting Corporate” by Pavetraxx.

Sound Effects (SFX):

Sound effects were added to the slot machine visuals in scene 1 and “Register now” in the last scene.

Slot machine reels sfx from Pixabay.

Tap notification sfx from Pixabay

Combining the audio elements:

The voiceover, background music, and voiceover were combined and edited in the Filmora app. 

FINAL VIDEO:

4.0 Reflection

Reflection on the Motion Graphic Creation Process

Creating the motion graphic video for this project was both a challenging and rewarding experience. One of the initial difficulties we faced was distributing tasks among team members. It was crucial to ensure consistency in the design style and messaging across different scenes, but aligning everyone’s contributions required extra effort. Communication was key, as we had to constantly update one another on progress and make sure our individual work blended seamlessly into the final product. This challenge taught us the importance of effective collaboration and maintaining a shared vision throughout the process.

Another significant hurdle was the technical aspect of the project. Our team did not have access to high-spec laptops capable of running Adobe software smoothly, which limited our ability to use advanced tools like Adobe After Effects for the entire video. As a result, we relied heavily on Canva for most of the scenes, which, while user-friendly, also posed limitations in terms of animation flexibility and customization. However, for the opening scene—a 5-second slot machine animation—we decided to use Adobe After Effects to make it more dynamic and attention-grabbing.

The process of creating this short animation was far from easy. It took us 2-3 hours to complete, as we had to follow a YouTube tutorial that didn’t align perfectly with the layout of our laptops. This meant we had to spend additional time exploring and experimenting with the software to achieve the desired effect. Although frustrating at times, this challenge pushed us to become more resourceful and improved our problem-solving skills.

Overall, this experience highlighted the importance of adaptability and perseverance in creative projects. Despite the challenges, we successfully combined our efforts to produce a cohesive and engaging motion graphic video, which we are proud of. This journey also underscored the value of teamwork and leveraging available resources effectively, even when faced with technical and logistical constraints.